ShellShock Protection Partners with The National African American Gun Association
What Was Announced
ShellShock Protection has announced a new partnership with The National African American Gun Association (NAAGA), connecting a protective-equipment manufacturer with one of the country’s largest firearms education and training organizations. The partnership is designed to support education, training, and responsible participation in the shooting sports through sponsorship, member savings, and protective equipment for instructors.
ShellShock Protection designs and manufactures eye and ear protection for shooting sports and outdoor applications. The company is from the team behind Pew Pew Tactical, and its products are described as being tested through thousands of hours on the range. For a licensed FFL dealer and gun store such as BT Gun Company, the announcement is notable because it places firearm safety equipment and training at the center of a major industry partnership.
According to the original partnership announcement, ShellShock Protection will serve as a bronze sponsor of NAAGA’s 2026 Summit. The event is scheduled for October 9–11, 2026, and will include the Metro Atlanta Empowerment Summit and Marksmanship Challenge.
Key Specs and Features
- Product category: Eye and hearing protection for shooting sports and outdoor applications
- Manufacturer: ShellShock Protection
- Caliber: Not applicable; this is protective equipment rather than a firearm
- Capacity: TBA
- Barrel length: Not applicable
- MSRP: Not yet announced
- Construction focus: Durability, comfort, and performance
- Product types identified: Ballistic glasses and hearing protection earmuffs
- Safety positioning: Products are intended to help protect users’ eyes and hearing during training and shooting activities
- Member benefit: New NAAGA members will receive 10% off ShellShock Protection products
- Trainer support: ShellShock Protection will provide eye and hearing protection units to NAAGA trainers across the United States
- Official manufacturer site: ShellShock Protection
What Makes It Different
This is not a conventional new firearm release with a new action, caliber, barrel, or magazine system. Instead, the announcement focuses on the equipment and instruction that support every range session. ShellShock Protection’s partnership with NAAGA combines access to protective products with a national network of certified instructors, educational programs, chapters, and events.
That instructor-focused element is one of the most significant parts of the agreement. By placing eye and hearing protection directly with trainers, ShellShock and NAAGA intend to make safety equipment part of the learning experience for students developing marksmanship and defensive skills. The partnership also gives new NAAGA members a direct savings opportunity when purchasing ShellShock products.
NAAGA was founded in 2015 by Philip Smith and works to educate, train, and empower African Americans through responsible firearm ownership, safety, self-defense, sportsmanship, community building, and advocacy for the right to self-defense. NAAGA welcomes people of all backgrounds who support its mission. Its 2026 Summit programming is expected to include hands-on instruction, marksmanship mini-classes, Queens of Defense programming, and action-pistol and long-range rifle competition.
Compared with a product-only promotion, the partnership is broader in scope. It supports an organization’s education and training mission while reinforcing the practical importance of eye and hearing protection. The source material does not identify a new ShellShock model, technical rating, lens specification, attenuation rating, or product revision, so those details remain TBA.
Availability and Pricing
The NAAGA 2026 Summit is scheduled for October 9–11, 2026. The partnership itself extends beyond the Summit through the 10% discount for new NAAGA members and the planned distribution of eye and hearing protection units to NAAGA trainers across the United States.
Specific product release dates, model numbers, technical specifications, and MSRP are not yet announced in the available information. Buyers can learn more through the official ShellShock Protection homepage and review NAAGA membership opportunities at NAAGA’s official website. Customers looking to compare protective gear alongside firearms can also shop firearms and accessories through BT Gun Company.
For more coverage of industry developments, training, and the Second Amendment, visit our latest firearms news. Keep an eye on our inventory at BT Gun Company as this model arrives…