Rubicon, Wis. dealer lets shoppers find a firearm by describing it in plain English

FOR IMMEDIATE RELEASE – Monday, October 5, 2026

RUBICON, Wis. – BT Gun Company, a family-owned licensed FFL dealer, now offers an AI Gun Finder on its website that lets shoppers describe what they need in plain English and searches the store’s live inventory for matches.

Instead of filtering through categories, a shopper can type a request such as the use, caliber or budget they have in mind. The tool returns matching items from the current catalog of more than 37,000 products from more than 780 manufacturers.

“Most people know what they want to do with a gun, whether that’s deer season, home defense or a first range trip. They don’t always know the model number. Now they can just tell us,” said Jeff Brown, owner of BT Gun Company.

Firearms purchased online are shipped to a licensed FFL of the buyer’s choice, or transferred locally at BT Gun Company’s Rubicon location by appointment. All transfers are handled in compliance with federal and Wisconsin law.

The AI Gun Finder is available at https://btgunco.com.

About BT Gun Company

BT Gun Company is a family-owned, licensed FFL dealer in Rubicon, Wisconsin, serving responsible gun owners with rifles, shotguns, handguns, tactical equipment, ammunition and accessories. In addition to its online catalog, the company offers gun transfers, cleaning and gunsmithing by appointment. Learn more at https://btgunco.com.

Media contact: BT Gun Company, W756 Lee Road, Rubicon, WI 53078 | (262) 457-9048 | https://btgunco.com/contact/